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{\Huge \text {\color {lightblue} \textit {CONTEXT}}}

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In the dynamic environment of university campuses, efficient and reliable transportation is crucial. Students, faculty, and visitors often face challenges navigating sprawling campuses and adhering to tight schedules.

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{\Huge \text {\color {red} \textit {PROBLEM}}}

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Users face challenges from the Campus transit systems due to unreliable schedules, difficulty in locating bus stops, and a lack of real-time updates, leading to frustration and inefficiency.

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{\Huge \text {\color {magenta} \textit {OBJECTIVE}}}

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To develop an intuitive, reliable, and user-friendly campus transit app that leverages AR for easy navigation and crowdsourced data for accurate scheduling, thereby improving the overall campus transit experience.

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{\Huge \text {\color {mediumpurple} \textit {PERSONA}}}

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1. Alex: A 20-year-old undergraduate student, heavily reliant on campus shuttle for daily commute. Values punctuality and efficiency.
2. Dr. Smith: A faculty member who occasionally uses the bus for campus meetings. Prefers a straightforward, easy-to-use interface.
3. Jenny: A first-year student unfamiliar with the campus, needing an easy way to navigate to different locations.

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{\Huge \text {\color {darkseagreen} \textit {MARKET}}}

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• University Campuses
• Transportation Providers
• Tech-Savvy Students

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{\Huge \text {\color {chocolate} \textit {MARKETING}}}

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• Email Marketing
• Social media
• Campus events
• Partnerships with university

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{\huge \text{\color{steelblue}\textit{STORE TO SCREEN}}}

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