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{\Huge \text {\color {lightblue} \textit {CONTEXT}}}

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With the rise of mobile gaming, there's an increasing demand for games that are not just a source of entertainment but also a medium for social interaction, especially among teenagers.

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{\Huge \text {\color {red} \textit {PROBLEM}}}

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Existing mobile games often lack the simplicity and nostalgia of traditional games and fail to leverage integrated platforms like iMessage for a seamless multiplayer experience.

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{\Huge \text {\color {magenta} \textit {OBJECTIVE}}}

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To create a mobile adaptation of the classic 'chopsticks' game that is minimalistic, engaging, and integrated with iMessage, allowing users to connect and compete with friends effortlessly.

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{\Huge \text {\color {mediumpurple} \textit {PERSONA}}}

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1. Emily: A 16-year-old high school student who enjoys quick, social games to play during breaks.
2. Alex: A 19-year-old college student who appreciates the nostalgia of classic games and seeks a modern twist.
3. Jordan: A socially active teenager looking for casual games to play with friends over iMessage.

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{\Huge \text {\color {darkseagreen} \textit {MARKET}}}

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• Teenage Smartphone Users
• Casual Mobile Gamers
• iMessage and Game Pigeon Users

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{\Huge \text {\color {chocolate} \textit {MARKETING}}}

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• Influencer partnerships
• Social media campaigns on platforms like Instagram and TikTok
• Engaging with the gaming community through hashtag challenges

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{\huge \text{\color{steelblue}\textit{STORE TO SCREEN}}}

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