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{\Huge \text {\color {lightblue} \textit {CONTEXT}}}

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In the evolving landscape of social media and e-commerce, Gen Z users seek platforms that integrate their lifestyle and shopping habits. Current platforms lack collaborative and affordable shopping experiences, leading to a gap in how social interactions can enhance online shopping.

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{\Huge \text {\color {red} \textit {PROBLEM}}}

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Existing social media platforms do not provide features for collaborative shopping experiences leading to a disjointed and less cost-effective shopping experience for Gen Z.

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{\Huge \text {\color {magenta} \textit {OBJECTIVE}}}

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To develop a social media app that revolutionizes connecting with friends by incentivizing shared experiences in shopping. The app will feature saved collections for collaborative shopping and a compare tab, catering specifically to the shopping habits of Gen Z.

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{\Huge \text {\color {mediumpurple} \textit {PERSONA}}}

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1. Emma: A 22-year-old college student and fashion enthusiast, who uses the app to create and share collections of her favorite outfits with friends.
2. Liam: An 18-year-old tech-savvy user, who frequently compares tech products and discusses them with peers through the app.
3. Mia: A socially active 20-year-old who uses the app to find and share deals with her group of friends, emphasizing affordability.

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{\Huge \text {\color {darkseagreen} \textit {MARKET}}}

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• Gen Z Consumers
• E-commerce Platforms
• Influencers in Fashion and Tech

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{\Huge \text {\color {chocolate} \textit {MARKETING}}}

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• Influencer partnerships on platforms like TikTok and Instagram
• User-generated content campaigns
• Features in online lifestyle and tech publications
• Promotions through university networks

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{\huge \text{\color{steelblue}\textit{STORE TO SCREEN}}}

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