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{\Huge \text {\color {lightblue} \textit {CONTEXT}}}

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Social media platforms have become central to how young adults and students, interact and socialize. There is a growing need for a platform that not only facilitates virtual connections but also promotes real-life interactions and shared experiences, aligning with the values and lifestyles of Gen Z users.

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{\Huge \text {\color {red} \textit {PROBLEM}}}

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Existing social media platforms predominantly focus on virtual interactions, leading to a lack of engagement in real-world activities and experiences. This creates a disconnect for Gen Z users who value authentic engagement, diversity of experiences, and meaningful social interactions.

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{\Huge \text {\color {magenta} \textit {OBJECTIVE}}}

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To develop a social media app specifically designed for Gen Z users that aims to bridge the gap between online and offline socializing by incentivizing real-life interactions. Primarily through rewards and partnerships with universities and businesses.

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{\Huge \text {\color {mediumpurple} \textit {PERSONA}}}

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1. Emily: A 19-year-old college student, active on social media, seeking more authentic and interactive experiences with friends.
2. Jordan: A 22-year-old recent graduate, looking for ways to stay connected with university friends and explore new activities.
3. Sam: A 20-year-old student, passionate about community and social causes, eager to participate in group activities and share experiences.

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{\Huge \text {\color {darkseagreen} \textit {MARKET}}}

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• Gen Z Students
• Universities and Educational Institutions
• Businesses Offering Activities and Services

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{\Huge \text {\color {chocolate} \textit {MARKETING}}}

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• Influencer and social media marketing targeting Gen Z
• Collaborations and sponsorships with universities
• Interactive online campaigns
• Campus events

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{\huge \text{\color{steelblue}\textit{STORE TO SCREEN}}}

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